Head of Craft at Publicis Conseil in Paris, with over a decade of experience between Copenhagen and Paris — two cities that shaped both my aesthetic and my mindset.
I began my journey as an art director in broadcast design, where I discovered my passion for motion and the power of moving images. From there, I transitioned into advertising, specialising in beauty with L’Oréal at McCann Copenhagen and later at Publicis Copenhagen. Today, I lead the craft for Garnier at Publicis Conseil, combining Scandinavian precision with Parisian boldness to elevate ideas into beautifully executed campaigns.
From beauty to motion design, I’ve developed and led projects across film, photography, and digital — always with a focus on the details that make an idea resonate. I thrive in collaboration, love pushing creative boundaries, and aim to craft work that not only looks exceptional but feels meaningful.