360° advertising campaign for shampoo range
Ultra Doux is a traditional French brand associated with corn fields and kids. This relaunch gives power back to Mum - because nobody works as hard as she does. You might call it #parenthacks or mother's intuition. But if you #worklikeamotherf****er you get shit done. So you can get on with what matters. While Ultra Doux cares for your hair.
A celebration of modern mums, parents and caregivers who have the power to know exactly what to do to efficiently fix any situation
What I did: creative concept, copywriting, scriptwriting
Director: Nur Casadevall
Art Director: Maite Remy
Copywriter: Danielle Grogan
Photographer: Candice Millon / Marine Billet
ECD: Mikki Brunner
