360° advertising campaign for shampoo range
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SHE’S A POWERFUL FORCE, NOT TO BE MESSED WITH.
MOTHER KNOWS BEST AND SHE WON’T BE TESTED.
SHE FIXES, SOOTHES, PROTECTS… AND IS ALWAYS THERE,
THE ONE THING SHE KNOWS IS HOW TO MOTHER F***** CARE.
SHE EXPECTS HER HAIR PRODUCTS TO HAVE THE SAME POWER,
THAT’S WHY YOU’LL FIND ULTRA DOUX SITTING IN THE SHOWER.
EFFICIENT, SOOTHING, GENEROUS AND IT SMELLS GOOD TOO…
IF A MODERN MUM USES IT, SO SHOULD YOU
FOR A CARING HAIR MOMENT THAT’S UNLIKE ANY OTHER,
CHOOSE ULTRA DOUX - IT WORKS LIKE A MOTHER
